Posts Tagged ‘Crimson Hexagon’

Today is an exciting day. Yes, first of all, it’s the election day. But for me, even not considering the election, it’s still exciting because today I found new meaning and prospect of market research as a career!

From a career panel held in a class today, I got the chance to hear three young, promising professionals who used to study at BU COM, and now working in market research and communication industry, sharing their work experience and understanding of their jobs and the industry.  DJ serves as a Social Data Strategiest at Crimson Hexagon (a startup company providing social media analysis and big data analytics software and services); Chris started his career as a Community Associate at Communispace (a market research firm that works with online consumer insights communities); while Rachel is currently a Brand & Buzz Coordinator at HubSpot (a leading company providing inbound marketing software and services). Before diving into more information about their jobs and companies, I’d like to share two interesting numbers with you: 1. None of the three companies existed 15 years ago; 2. None of the three professionals’ job title existed 5 years ago. That’s the reason I name this post as “it(market research) is an innovation machine”. When the traditional market research analytics marries with “social” (no matter it is social media data, online communities or online marketing), it injects  strong energies and allows uncountable possibilities to the market research industry. The merger has turned the industry into an innovation machine.

Why is this merger so powerful? If you want to know the answer, please follow my post “Market Research as a Career: It’s an Innovation Machine! (2)” tomorrow!