Posts Tagged ‘interview’

Here July comes without my notice. One of the reasons might be I was too focused on my job hunting in the marketing research field.

After two years systematic study and hard work, now is the moment of truth. Job hunting can be terrifying for all newly graduates. For international students like me, it can be tougher. However, market researchers are never afraid of solving problems and dealing with challenges. From March till now, I have been actively job hunting and trying to accumulate as many interview experiences and tips as possible. I would like to share what I learned from those experiences with all the future market researchers. So here comes my new series of posts: Interview in the Market Research Field. My plan is to introduce the company I interviewed with, to share my preparation strategies, and, please forgive my nerdiness, to generalize the “patterns” of interviews in the market research field.

I want to start with my most recent interview experience for a marketing research manager position at Pile and Company. It is an innovative consulting firm focusing on agency-client relationship management in advertising and marketing. I described it as “innovative” because it is the first consulting firm I know providing services to make a bridge between ad, PR or marketing agencies and their clients, which I think is a really unique and fast-growing market niche. We all know branding, public image and perception become increasingly significant for all companies. Therefore, collaboration with related agencies is almost unavoidable.  How can the companies tell which agency is most appropriate to fulfill their needs? How can the clients evaluate the agency performances accurately without a research background? And the hardest part, how to reach an agreement with respect to compensation? Pile and Company fits right in to solve these problems.

I absorbed all information above at the very beginning of my interview preparation. I have heard a thousand times how important to research the company before the interview, but I cannot find many specific instructions and actionable recommendations. As for me, I always follow the “demand and supply” logic. Step 1: Figure out what kind of services the organization provide to its clients. Step 2: I ask myself what skills and expertise I can contribute to make the organization better serves its clients? I printed out and brought with me multiple copies of my resume, cover letter, transcript, reference list and writing sample on the interview day. I did it for all my on-site interviews. It’s more than that I can justify my qualifications by showing the materials at the appropriate time. I think the behavior itself can tell the interviewer that the candidate is a proactive and detail-oriented person. ImageImage

My interview was at 1:30 pm and I arrived half an hour earlier. I think it’s very important to get a little rest after the transportation and gradually adapt to the organizations work environment before the interview. Pile and Company has a small but exquisite office that decorated by the light green color on its logo. The recruiter who welcomed me is so friendly and considerate, which greatly eased my nervousness. During the interview, I got the chance to speak with two SVPs and an IT professional working on survey programing. I tried to organize all my answer to their questions under the “demand and supply” logic, and I think it worked pretty well. And I was glad that finally we turned the interview from a Q&A process into a smooth conversation.

To summarize, great company, nice interview experience.

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Another video interview about different people’s perception of market research! This time, I interviewed one of my professor who teaches market research proposal writing and presentation skills at Boston University. He is also an extremely experienced market researcher with more than 40 years experience, serving as the CEO at HawkPartners, a boutique consulting firm that helps clients make fact-based decisions to guide their marketing and brand strategies.

Sorry again about my bad camera video recording skills, but I think you will like the content : )

Plan to develop your career in market research industry? Interested in what your future bosses are looking for when hiring entry-level market analysts? You will like this post.

In my market research class last week, we had a pannel with three experienced market research professionals: Allison Drummond, Market Insights & Analytics Manager at Liberty Mutual Group; Sharon Quigley, Sr. Manager Customer Insights at Vistaprint; and John Zarrella,President of Research Results, Inc. They kindly accepted my request for a short video interview. So we have a video clip for today’s post! I have to admit that I’m a bad photographer, but the content provided by the three market research experts are really inspiring and valuable! So, check it out!