Posts Tagged ‘neutral stance’

Let’s continue Jessie’s “Good Survey Guideline” checklist today. This is the third also the last part of this list. Find more tips below!

The Principle of Measurement (Part 3)

Hypothetical: Hypothetical measure is a description of a fictitious situation in which you are asking the individual to place themselves. The longer the description and the further removed it it from the reality of the respondent, the more is the burden you imposing on the respondent. So try your best to keep it short and practical.

Open-Ended: An open-ended measure is when the researcher does not provide the respondent with a set of response categories. The advantage of open-ended questions: 1) It does not restrict the respondent to predetermined categories; 2) It is suitable when the total number of potential response categories is very large and/or response categories are not fully known by the researcher; 3) It is suitable when providing response categories can influence some aspect of the respondent’s answer or knowledge; 4) It is suitable for exploratory research.

Recall: It refers to the instances when the question is asking respondents to remember beliefs, attitudes, knowledge, and/or behavior that they held or in which they engaged at a prior date. Recall can introduce burden onto the respondent.For enhancing recall, provide reference points and prime the respondents whenever possible.

Neutral Stance: It refers to an instance when the individual does not have a clear direction in his or her stated opinion/attitude. It should be included when you want to ensure that the data would be indicative of how respondents truly felt about a certain aspect of the product.